BFM 89.9
The Business Station
BFM 89.9
The Business Station
Could The “Reverse Superman” Be The Key To Entrepreneur Success?
Could The “Reverse Superman” Be The Key To Entrepreneur Success?
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1 hr
40 mins
There is a psychological phenomenon called enclothed cognition, which states when humans put something on and wear it, the item has enclothed meaning - like how we think people wearing lab coats are smart. So if Clark Kent can remove his glasses to become Superman, could you put on a piece of clothing to be a better entrepreneur?
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